Congratulations! You’ve written a book. You’re an Author.
If you’ve got this far in your authorial journey, well done to you.
Now, you’ve managed to have your book published, either by self-publishing or via a hybrid publishing model. You’ve even told your friends and family and you’ve posted on your Facebook profile to tell everyone about your great achievement.
Time to crack open the champagne?
There’s just one thing.
How will anyone be able to buy your book if they don’t know about it?
Who is your book for?
How will they know to buy it?
How will they know it’s worth their time and effort to go out and find it?
And actually read it?
Does this sound familiar...
- You are a self published author, having published one or more books and you are waiting for your readers to "discover you"
- You have a new book idea and would like to approach it with a clear idea of who your reader is and how you will get them excited about your book
- You know there is more you probably could and should be doing to promote your book, let people know about it and put your name "out there" as an author
- But, it all feels and sounds like hard work and frankly you're not sure whether you have the time, money or energy to get into "real" promotion
- You would love more people to read and buy your book, but just aren't sure where to start
- Even though you've identified a couple of Literary Festivals you'd love to be included in, you just don't know how or don't feel confident in approaching them
- The idea of talking on the radio about your book sounds lovely, but surely that's for well-known authors and how would you go about making that happen anyway?
- You'd love to ask someone about how to promote your book and become known as an author, but the opportunity doesn't seem to have presented itself and you're afraid of seeming clueless and isn't it all very expensive?
Learn how to Build Your Author Brand,
To position yourself as a credible author
To give you authority in your genre
To be confident in promoting your book
Have full clarity on who is your ideal reader
Secure media coverage, book reviews, interviews and features - without having to save a huge marketing budget or get a big publishing deal
Experience proven teachings and processes that will get you confident in identifying and pitching your book to Literary Festivals, Speaker Events, Book Reviewers, Interviewers and Media outlets.
Over 4 weeks, Build Your Author Brand will:
Build your unique and compelling Author Brand Story, that will form the basis of your communications to promote your book and give you confidence in yourself as a credible author.
Help you to reach your reader and ideal audience: identify your media targets for features, reviews of your book, interviews and other promotional activity such as Literary Festivals and Talks.
Create your pitch and publicity materials: press releases, pitches and conversation starters
Create your PR and marketing strategy: plan your book launch or how you are going to create impact strategically in the longer term with your ideal readers.
Focus on your confidence and mindset in putting yourself forward as a credible author and promoting your book: with an exclusive BONUS module from author and mindset expert Lauren Malone
Provide additional weekly live group coaching sessions with Isabelle to get all of your questions answered and for extra support as you work through the course
Meet our Guest Expert Lauren Malone
Alongside host of Build Your Author Brand, PR and Publicity expert Isabelle Knight, who has built a 20 year career working with the biggest names in Film, TV, Books & Lifestyle.
We will be joined by Author and Business & Mindset Coach Lauren Malone.
Lauren will deliver a Bonus module in the course, to tell you her own success story of how she launched her book for women in business, The Expecting Entrepreneur , being mentored through the process by Isabelle Knight to ensure she achieved exceptional press and PR coverage for her book.
In doing so, Lauren has brought her book and her business to a much wider audience, thereby increasing her readership, her client base and the profile of her brand.
Not only this, but Lauren has now secured her position as a resident mindset expert on BBC Radio.
Lauren's Bonus Module will take you through not only practically how she made it all happen but also how she nurtured her confidence mindset, to present herself to the world as a credible expert and author.
Lauren will be sharing some of the confidence building techniques that she employs with her clients, so that you too can step into your Author brand with confidence!
Lauren Malone, Master NLP Business Coach
Lauren Malone is a Business Coach, supporting female entrepreneurs to create the health, wealth, happiness and success they deserve through mindset mastery and transformation.
As a Master Practitioner in Hypnosis, Create Your Future Coaching™, Neuro-Linguistic Programming and NLP Coaching, Lauren has deeply explored the power of the unconscious mind and its ability to create the reality we desire. Through her business, Lemon Tree Coaching and Development, Lauren works with women who want to put down their baggage, release their negative emotions and limiting beliefs and become the architect of their own life.
Build Your Author Brand Course Content:
Module 1: Create your Unique Author Brand Story
Create your fundamental brand story, that will form the basis of your Author brand communications.
It is not enough to tell your ideal reader what your book is about or who you are as the author. It is essential to communicate WHY you have written your book and why your ideal reader should care enough to understand that your book is for them.
You will develop your core brand messages, to give you and your ideal readers that all important confidence and clarity and trust in you as an Author.
Isabelle will be providing individual feedback on participants' written work.
Module 2: Reach your Ideal Reader
Knowing exactly who your ideal reader is and how to find them is absolutely key to your overall book promotion strategy. In this masterclass you will learn how to identify your target media and opportunities, to directly reach your ideal reader and audience.
Module 3: Create Your Strategy
How are you going to launch your book or how are you going to create longer term impact on your potential readers with your existing book? We will discuss how to formulate the strategy that works best for you and looking at Launch Events / Reviews / Competitions / Interviews / Features / Affiliate marketers / Book events & speaking opportunities
Module 4: Create your Book Publicity Materials
What your story is and how you tell it matters - narratively, visually - in a way that's going to be impactful enough to win that pitch or land an interview.
In this practical workshop you'll learn how to put together a compelling pitch or press release and your finished bio / boiler plate.
Bonus Module: Being Confident in approaching the press with your Author Brand
Lauren knows that feeling of pressing send on a press release and pitch, the thoughts that say ‘what if no one responds?’.
But Lauren overcame that fear and pressed send for the promotion of her book, launched last October. And people did respond.
Lauren and her book The Expecting Entrepreneur went on to feature in numerous blogs, podcasts, publications and radio interviews and this coverage has lead to Lauren now being the resident mindset expert for BBC Hereford and Worcester Radio.
The session will allow you to explore your limiting beliefs connected to the fear of putting yourself out there to the media as an Author and develop strategies to change those beliefs, build resilience and create excitement, every time you hit that send button!
Guest Expert to the Course Lauren Malone is a NLP Master Business Coach
IN ADDITION, THE COURSE WILL PROVIDE:
Weekly mentoring Zoom calls, including feedback on your work and time for Q&A, in a supportive group of like-minded business owners.
Isabelle will be able to provide specific contact details for media and other opportunities, within the course, to individual participants.
Worksheets to accompany the modules to help you as you work through the course.
The course is specifically designed for both fiction and non-fiction authors, including business authors.
You do not need to already have a book published to participate in the course.
Join the Waitlist for the next course
Francesca Catlow, Author of The Little Blue Door
If you would like the chance to work with me further
I have created a VIP option for the course, that includes time for you to work on the following on a 1:1 basis with Isabelle
VIP BONUS MODULE 1
1:1 Signature Brand Story session with Isabelle to get totally clear on your values-driven, purposeful WHY behind your author brand and HOW to communicate it.
Secure your personal Brand Story session - walk away with full clarity, vision and purpose of your Authorial Brand Story that is going to form the foundations of your Promotional strategy, marketing and PR for you as an author and for launching and selling your books
45 minute session with unlimited feedback on your written work
VIP BONUS MODULE 2
Take Action and Make Your Pitch
Send your pitch to the press - to the book reviewers, the journalists and the author speaking opportunities and book festivals that you have identified.
You will have 1:1 guidance in a 45 minute session on exactly how you are going to pitch your Author Brand and your book in the way that is going to land you those opportunities that will get your book out there into the world in the way you’ve always dreamed of.
Follow up and accountability with Isabelle by your side through the process.
The course has enlightened me regarding expectations of press and is helping me work on my written communications’ format. It has helped find and build networks for my particular audiences. I’ve already recommended Isabelle to a fellow author.
Vix J Cooper, Children’s Author
Helen Hill, Author of Falling off the Ladder
MEET YOUR HOST
Hi, I'm Isabelle
I help authors, entrepreneurs and business owners to make PR work for them, to create their Brand Story, navigate and define who they want to reach and how, through PR and Publicity.
I cut through the myths about what PR is and create clear pathways to raise your visibility through the most powerful tool we have at our disposal – the media. I use my knowledge, expertise and contacts from almost 20 years of being a publicist for the TV, Film, Publishing, Entertainment and Luxury and Lifestyle brands sectors, to focus on you and your business, to help women in business find their voice and make it heard.
I am offering alternatives from the traditional PR agency model to make my expertise available to more authors, consultants, coaches and small business owners, to increase their impact and success. This is my mission and my passion.
HAVE A QUESTION?